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Revolutionizing Customer Engagement and Training with MeltingSpot
Customer STORY
WILO
With MeltingSpot, we’ve not only personalized our communications and training but also automated our processes, boosting customer engagement and streamlining our operations.
Laure Masson, Marketing Director @Wilo
Wilo France, a leader in high-performance pumping solutions, plays a pivotal role in global water resource management. The company provides cutting-edge technologies for the building, industrial, and water cycle sectors, helping to make water accessible to all while ensuring its sustainable management. However, before discovering MeltingSpot, the marketing team struggled to connect with their customers using personalized and impactful messaging."We struggled to expand our prospect database and carry out targeted communication efforts for our different customer segments. Our messages were often too generic and didn't have the desired impact," explains Laure Masson, Marketing Director at Wilo.
MeltingSpot: personalization and automation that changed the game
The introduction of MeltingSpot marked a digital turning point for Wilo. Thanks to the platform, the marketing team was able to refine its targeting and deliver highly personalized messages tailored to each customer segment. This approach has become essential for standing out.
"With MeltingSpot, we started hosting 4 to 5 webinars each year, enriched with additional content like collections, videos, interactive discussions, and technical documentation. The MeltingSpot team has been incredibly supportive, always responsive and there to guide us through every step. Their help has been a game-changer," says Laure.
But Wilo didn’t stop at webinars. They also integrated new features, like database qualification and automated targeting processes. Contacts are automatically placed into the right segments, enabling the marketing team to focus on what really matters: strategy.
"With MeltingSpot, we started hosting 4 to 5 webinars each year, enriched with additional content like collections, videos, interactive discussions, and technical documentation. The MeltingSpot team has been incredibly supportive, always responsive and there to guide us through every step. Their help has been a game-changer," says Laure.
But Wilo didn’t stop at webinars. They also integrated new features, like database qualification and automated targeting processes. Contacts are automatically placed into the right segments, enabling the marketing team to focus on what really matters: strategy.
From Setup to Smooth Sailing: Achieving Tangible Results
While the initial setup took some time, Wilo quickly found their rhythm. Today, the platform is fully integrated into their processes, generating engaging content that captivates users and strengthens their commitment. The results speak for themselves: a more seamless customer experience, more targeted messages, and significantly greater impact.
"The setup took a little time, but now our webinars are perfectly targeted, consistent, and well-attended. With MeltingSpot, we've not only improved the quality of our training but also strengthened the technical and regulatory aspects of our content," explains Laure.
In fact, the content created with MeltingSpot doesn’t just scratch the surface. It dives deep into the technical and regulatory challenges Wilo’s customers face, helping them upskill and gain better control over Wilo’s products.The automation of notifications and processes has been another huge win, providing timely reminders, feature updates, and personalized messages that keep engagement levels high.
"The automation of notifications and processes has really energized our work. We save time and our message reaches the right people much more effectively."
"The setup took a little time, but now our webinars are perfectly targeted, consistent, and well-attended. With MeltingSpot, we've not only improved the quality of our training but also strengthened the technical and regulatory aspects of our content," explains Laure.
In fact, the content created with MeltingSpot doesn’t just scratch the surface. It dives deep into the technical and regulatory challenges Wilo’s customers face, helping them upskill and gain better control over Wilo’s products.The automation of notifications and processes has been another huge win, providing timely reminders, feature updates, and personalized messages that keep engagement levels high.
"The automation of notifications and processes has really energized our work. We save time and our message reaches the right people much more effectively."
Highly Targeted Content for Every Audience
One of Wilo's greatest successes with MeltingSpot has been the creation of dedicated webinar platforms for specific audiences, such as specifiers, installers, and even journalists. These platforms, perfectly tailored to each group’s needs, were seamlessly integrated into Wilo’s website, offering smooth navigation and highly relevant content.
"We’ve created several targeted webinar platforms for our different audiences. Each of these platforms is now perfectly aligned with the needs of our segments, and everything is accessible directly from our website. Our clients and partners can easily access the content that is most relevant to them on a daily basis."
This level of personalization, made possible by MeltingSpot, has not only allowed Wilo to meet the professional needs of each group but also transformed the customer experience, making it more intuitive, engaging, and ultimately more efficient.
"We’ve created several targeted webinar platforms for our different audiences. Each of these platforms is now perfectly aligned with the needs of our segments, and everything is accessible directly from our website. Our clients and partners can easily access the content that is most relevant to them on a daily basis."
This level of personalization, made possible by MeltingSpot, has not only allowed Wilo to meet the professional needs of each group but also transformed the customer experience, making it more intuitive, engaging, and ultimately more efficient.
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