In the same category
Revolutionizing Customer Engagement and Training with MeltingSpot
Customer STORY
WILO
With MeltingSpot, we’ve not only personalized our communications and training but also automated our processes, boosting customer engagement and streamlining our operations.
Laure Masson, Marketing Director @Wilo
Wilo France, a leader in high-performance pumping solutions, plays a crucial role in managing water resources across the globe. The company provides cutting-edge technology for the building, industrial, and water cycle sectors, helping make water accessible to everyone while ensuring its sustainable management. However, before discovering MeltingSpot, the marketing team faced significant challenges in reaching their customers with personalized and impactful messages."We had trouble identifying our prospects and targeting the different types of customers. Our messages were often too generic and didn’t have the impact we needed," explains Laure Masson, Marketing Director at Wilo.
MeltingSpot: personalization and automation that changed the game
The introduction of MeltingSpot marked a turning point for Wilo. With the platform, the marketing team was able to fine-tune their targeting and deliver hyper-personalized messages tailored to each customer segment. This approach became not just a luxury but a necessity to stand out in a crowded market.
"With MeltingSpot, we started hosting 4 to 5 webinars each year, enriched with additional content like collections, videos, interactive discussions, and technical documentation. The MeltingSpot team has been incredibly supportive, always responsive and there to guide us through every step. Their help has been a game-changer," says Laure.
But Wilo didn’t stop at webinars. They also integrated new features, like database qualification and automated targeting processes. Contacts are automatically placed into the right segments, enabling the marketing team to focus on what really matters: strategy.
"With MeltingSpot, we started hosting 4 to 5 webinars each year, enriched with additional content like collections, videos, interactive discussions, and technical documentation. The MeltingSpot team has been incredibly supportive, always responsive and there to guide us through every step. Their help has been a game-changer," says Laure.
But Wilo didn’t stop at webinars. They also integrated new features, like database qualification and automated targeting processes. Contacts are automatically placed into the right segments, enabling the marketing team to focus on what really matters: strategy.
From Setup to Smooth Sailing: Achieving Tangible Results
While the initial setup took some time, Wilo quickly found their rhythm. Today, the platform is fully integrated into their processes, generating engaging content that captivates users and strengthens their commitment. The results speak for themselves: a more seamless customer experience, more targeted messages, and significantly greater impact.
"The setup took a little time, but now our webinars are perfectly targeted and well attended. With MeltingSpot, we’ve not only improved the quality of our training but also enhanced the technical and regulatory aspects of our content," explains Laure.
In fact, the content created with MeltingSpot doesn’t just scratch the surface. It dives deep into the technical and regulatory challenges Wilo’s customers face, helping them upskill and gain better control over Wilo’s products.The automation of notifications and processes has been another huge win, providing timely reminders, feature updates, and personalized messages that keep engagement levels high.
"The automation of notifications and processes has really energized our work. We save time and our message reaches the right people much more effectively."
"The setup took a little time, but now our webinars are perfectly targeted and well attended. With MeltingSpot, we’ve not only improved the quality of our training but also enhanced the technical and regulatory aspects of our content," explains Laure.
In fact, the content created with MeltingSpot doesn’t just scratch the surface. It dives deep into the technical and regulatory challenges Wilo’s customers face, helping them upskill and gain better control over Wilo’s products.The automation of notifications and processes has been another huge win, providing timely reminders, feature updates, and personalized messages that keep engagement levels high.
"The automation of notifications and processes has really energized our work. We save time and our message reaches the right people much more effectively."
Highly Targeted Content for Every Audience
One of Wilo's greatest successes with MeltingSpot has been the creation of dedicated webinar platforms for specific audiences, such as specifiers, installers, and even journalists. These platforms, perfectly tailored to each group’s needs, were seamlessly integrated into Wilo’s website, offering smooth navigation and highly relevant content.
"We created several targeted webinar platforms for our different audiences. Each of these platforms is now perfectly aligned with the needs of our segments, and everything is accessible directly on our website. Our clients and partners can easily access content that’s relevant to them."
This level of personalization, made possible by MeltingSpot, not only allowed Wilo to meet the specific needs of each group but also transformed the customer experience. It became more fluid, more engaging, and ultimately more effective.
"We created several targeted webinar platforms for our different audiences. Each of these platforms is now perfectly aligned with the needs of our segments, and everything is accessible directly on our website. Our clients and partners can easily access content that’s relevant to them."
This level of personalization, made possible by MeltingSpot, not only allowed Wilo to meet the specific needs of each group but also transformed the customer experience. It became more fluid, more engaging, and ultimately more effective.
.svg){kind=small}