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Business Ecosystems: build a digital home for your network
Business Ecosystem
Professional Network
Chambers of Commerce, Professional Associations, Federations, Alumni Associations: all these networks have traditionally developed through in-person interactions. However, as they seek to engage their communities online, they face several challenges:
- Networking: How to build connections among attendees, partners, and speakers, including between events
- Acquisition: How to overcome geographical and time barriers to convince new members to join the network?
- Communication: How to find alternatives to marketing emails to keep network members engaged between in-person events?
- Expertise: How to centralize and share all expert content available to network members?
- Revenue: What arguments can be put forward to generate additional revenue?
Stay connected with your members 365 days a year
For a professional network, the value created for a member lies in the quality of shared content, exchanges with other members or experts in the network, and connections made.
Traditionally, this value was created through in-person interactions, but the repeated lockdowns in recent years offer an opportunity to create even more value, and consequently generate more revenue.
Post-Covid, with the emergence of online communities, professional networks have the opportunity to stay close to their members by offering them a digital experience in addition to physical events. Their members have all become familiar with online engagement tools (webinars, forums), and some even expect this type of approach to stay engaged within their networks.
Traditionally, this value was created through in-person interactions, but the repeated lockdowns in recent years offer an opportunity to create even more value, and consequently generate more revenue.
Post-Covid, with the emergence of online communities, professional networks have the opportunity to stay close to their members by offering them a digital experience in addition to physical events. Their members have all become familiar with online engagement tools (webinars, forums), and some even expect this type of approach to stay engaged within their networks.
A digital platform to enhance the in-person experience.
Physical events will remain the highlights of the animation and programming of networks. But the online animation of such a community opens up new perspectives:
- Digital events: organize online events, with shorter and more frequent formats (webinars, workshops, conferences, feedback).
- Segmentation: To better engage members, divide them into groups based on their interests.
- Inspiration: share relevant content with their members
- Revenue: propose annual partnerships to partners to ensure their presence and participation in the community. Restrict access to certain online content to members or certain levels of membership
- Agora: allow community members to exchange with one another, in group discussions (forum) or 1to1
- Networking: make connections between members or with experts (internal or external)
👉 The community's actions can be examined by the network administrator to determine who are the most mature members, what interests them, and identify what topics should be covered during events to come.
Such a community is also an additional argument to attract new members and retain existing ones.
Such a community is also an additional argument to attract new members and retain existing ones.
MeltingSpot assists you in the launch of your Community 😇
You don’t have the time to properly manage this Academy? Don't put off your Academy project any longer. We can assist you through:
- Our Community Studio which, under your control, prepares the launch of your community, creates the necessary content (tutorials, visuals, ...), invites and welcomes your members
- Our content: Do you need a speaker for an upcoming live event or a playbook on a specific topic? Find what you're looking for in our marketplace of exclusive content.
- Our Bootcamp will train your team internally to manage such a community.
Need more info? Make an appointment for a 15-minute call with one of our experts.